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Park & Taxi — Brela, Croatia

Brela, Makarska Riviera (Split-Dalmatia County, Croatia). A seaside junction creates a daily chokepoint in summer. PayParq's Park & Taxi flow captures 20–40 cars per day and routes them to remote lots for smoother arrivals and better capacity use.

Why it works

The approach is software-only: mobile LPR captures plates and a live dashboard shows occupancy and dwell time across zones. At the chokepoint, drivers are offered a guided route to remote lots where spaces are available.

  • 20–40 cars captured daily during peak season at the junction.
  • Reduced congestion along the promenade and town center.
  • Protected resident and staff zones with better compliance.
  • Improved arrivals for visitors, taxis, and deliveries.

Location

Brela — Makarska Riviera

Split-Dalmatia County, Croatia

Nearby hubs: Baška Voda, Makarska

Context-rich keywords: Brela parking, seaside chokepoint, Makarska Riviera traffic, Split-Dalmatia parking optimization, Croatia smart parking.

Results

  • Shorter queues at the junction and waterfront.
  • Higher remote lot utilization during peak hours.
  • More predictable enforcement and patrol routes.

Playbook

  • Mobile LPR capture; dashboard route guidance.
  • Standardized rules across zones and times.
  • Partner-first support for local operators.

Next

  • Extend to nearby towns along Makarska Riviera.
  • Add seasonal pricing and dynamic tariffs.
  • Integrate visitor permits and delivery windows.